search engine
optimization
White Hat VS Black Hat
White Hat SEO, also known as ethical SEO, is a type of website optimization focused on user experience. White Hat practitioners follow search engine rules and regulations to rank well.
Black Hat SEO is over optimizing for search engines instead of people. It normally goes against approved search engine guidelines to manipulate the system and rank well. Some Black Hat tactics include keyword stuffing, invisible text, and doorway pages.
Why We Use White Hat
White Hat tactics are ethical, effective, and engaging. They obey the rules and eliminate the risk of ranking punishment. With an effective SEO strategy, and a dedicated team, White Hat optimization is more powerful than any combination of Black Hat tactics.
Websites that use Black Hat tactics will quickly lose their rankings. They could also be deleted from the search engines index entirely.
Cost
The cost of SEO services varies by the scale and size of a project. Large sites require more effort to optimize, which elevates the cost.
However, optimizing your own site can be even more expensive. Amateur SEO attempts could rank your site lower, making it harder to find. That means less traffic, fewer conversions, and lower sales. Ensure your site is seen and clicked by investing in a professional SEO service.
here’s why you need to be on the 1st page of google
%
of all search traffic, google is responsible for
%
conversion rate compared to 1.7% for traditional outbound methods
%
of users don’t even scroll past the first page of the SERPs
%
longer average sessions with sites that load in 5 seconds (compared to those that load in 19)
%
of people are looking on Google Maps to find directions to a location
%
of searchers will ever see the third page of search results
SEO Strategies provide long-term solutions that improve search rankings and increase website traffic. Search engine consultants create a custom plan for every site using proven White Hat tactics.
custom visual communication
Need help with a project? This would be a good time to get in touch.
