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Responsive Web Design

How unpleasant is it to be using your phone to browse the Internet when you stumble across a website that is limited to a desktop view?

(What? Are we still in the 90s?)

Websites that require side-scrolling and screen-pinching when accessed on different screens are the one’s that instantly lose points with mobile visitors.

Your website is a chance to bring in potential clients and customers, but you can’t do that if no one wants to stay on it. Using responsive web design to make your website accommodable to technologies of varying sizes will increase visitor retention and boost sales.

Here at 11 Marketing + Design, the highly innovative tools we use to create websites allow us to experience multiple views of a website to ensure responsive web design.

Websites need to be responsive to be accessible on mobile and other internet accessible devices
Responsive Website Design retains more mobile visitors

What is Responsive Web Design?

At the dawn of its creation, the Internet was not yet accessible through mobile devices, website design was a little more basic than what it is today, and online reviewing platforms were not a thing. A Wi-Fi connection wasn’t even necessary for businesses to survive at this time.

Today, the Internet is a powerhouse for generating business in industries of every kind. The widespread use of mobile phones has contributed more to the evolution of online business development than anything else.

Early website developers never had to consider the possibility of their websites being seen on screens other than computers. Web designers now have to incorporate responsive web design into every website they produce.

Since over half of web traffic comes from mobile devices, responsive web design is essential to include in the design of your website.

Make the Best Impression

No one wants to have to continuously pinch the screen or side scroll to be able to view your content. That creates frustration and will end up giving your business a poor image and doing harm to your reputation.

Ensuring a mobile friendly experience is more important than ever today with over 60% of Internet access being done through a mobile device. Upon viewing a website, users make immediate judgements based on the design and layout. You only have a few seconds to captivate your audience and keep them engaged, or you risk losing them, possibly forever.

Online Shopping on Mobile Devices is More Popular Than Ever

The amount of online shopping has grown considerably over the last decade. Consumers have been increasingly using their smartphones to make online purchases in the practice known as m-commerce which refers to the buying and selling of goods through mobile devices.

The popularity of e-commerce and m-commerce to make purchases is sure to remain. Businesses need to be able to modify their websites to fit every screen, or at least the most popular ones, to ensure a pleasant experience for every customer who pays them a visit, whether they find what they are looking for or not.

If you notice you are receiving a lot of traffic to your website, but are having trouble making sales, this could be a result of poor website accommodation.

Mobile commerce (m-commerce) is now sitting at 72.9% of the total e-commerce market share. This 39.1% jump in six years shows how sought-after m-commerce has become and is an even bigger indicator that business owners should be investing in the responsive design of their website.

How do you make websites responsive?

Internet use via mobile devices has seen a massive increase in the last decade. People are using their phones to search topics and find products as fast and as easy as possible.

When using a phone to view a website, the layout is much different than it would be on a computer screen. If it is not as easily navigable as possible, it is a fact that the majority of people will move on to the next one. Creating a responsive website can be done through a few different avenues.

One way to do this is through the use of breakpoints. These breakpoints are designed to elicit a response from the website that forces it to fit the screen it is being viewed on.

Think about how a website is set up to appear on a computer. The navigation menu is located at the top or on the side of the screen and usually fully visible. When the website is accessed through a phone, the menu won’t be able to fit the screen in the same place it appears in the desktop view. Usually, there is a button that can be pressed to reveal the menu instead of it being viewable constantly so all other content can be easily seen. This can be accomplished through the use of these breakpoints.

Another way to incorporate responsive design into your website is through the use of what is called a fluid grid. A fluid grid allows you to position content in a way that is visually appealing across any device it is accessed through using a flexible element. Depending on the device being used, the website’s format is altered to create a more user-friendly layout to accommodate different screen sizes.

Remember that most mobile devices and tablets operate using a touchscreen. On desktops, buttons and links are usually easier to find and click with the use of a mouse. On smaller screens, items need to be altered to be clicked on with the touch of a finger. Once you have fully designed your website, ensuring its responsiveness can be done by accessing the site through multiple devices.

Responsive Design accommodates mobile website visits

Credibility boosts revenue

In order for someone to trust you enough to do business with you, you need to build your credibility. An easy way to do this is by having an attractive, easily navigable website.

People tend to make judgments about a business based on the design of its website. In fact, 75% of people said they determine how credible a business is based on the appearance and navigability of their website.

An outdated and difficult to use website can give users the impression that you aren’t trustworthy and encourage them to leave your website. If visitors are comfortable using your website across different devices, they’re more likely to stay on it longer which will result in a higher chance that they make a purchase.

By having a poorly designed website, you are basically driving traffic straight to the competition. The functionality and visual appeal of your site directly contributes to how good of a user-experience you are able to give your online visitors.

Fostering a positive experience will help keep consumers engaged and coming back. The more traffic to your website, the more opportunities to make a sale.

Retain More Visitors

The simpler you make it for customers, the more pleased your customers will be.

People are busier than ever in today’s non-stop world and have a deep appreciation for things that are made to be user-oriented and trouble-free.

A survey published in January of 2020 shined a light on just how important convenience is to consumers. It found that 9 in 10 prospective customers will decide on where to take their business based on convenience. 

Now imagine how many people actually decide to attempt to navigate a website that is not favorable to them. Not many, in fact 38% of users said they would stop engaging with a website if the layout and content is unattractive.

How can I get a responsive website designed for my business?

Approximately 75% of the visitors that come to your website are using a mobile device. We can help you build a site that is specifically optimized for your potential customers using responsive web design. 

Businesses incorporating responsive web design have a higher chance of making sales

Responsive Design Increases Sales

When new visitors access your website, you want to make sure you are giving them the best experience possible. In doing so, they will take more of an interest in what you are offering and be tempted to look around. This gives you a great opportunity to turn a lead into a sale, and you won’t be able to do that if people have trouble viewing material on your website on their mobile phones.

Consumers are using their phones to make online purchases more and more, so ensuring a positive experience through your website is essential.

Responsive Design Improves SEO

With many factors playing into how well your website ranks on search engines, Google takes a liking to websites that are mobile friendly. Since the majority of Internet activity is performed on mobile devices, it makes sense why this is. Google tends to reward websites that adhere to as many user-friendly tactics as possible.

Here at 11 Marketing + Design, we know how important it is to keep up with the times. Making sure the website created for you has integrated Responsive Website Design is essential to ensure a pleasant experience for all users. Going out of your way to make your website as simple to use as possible will also garner trust among users and tell them you are capable of exceeding their expectations.

Search engines favor websites with a responsive design and will rank them higher
Using mobile SEO, your website could show in top ranking positions

Mobile SEO

The process of optimizing your mobile website to make it more visible on search engines is referred to as mobile SEO.

Just like any other kind of SEO, incorporating both on-page and off-page elements will give you the greatest return. Including carefully researched keywords in the content you post as well as technical components like responsive design will give you the most substantial results.