TECHNICAL SEARCH ENGINE OPTIMIZATION
So you’ve spent the time and money developing a beautifully designed website, but you can’t seem to gain any visitors? Its infrastructure could be missing crucial elements.
Creating an attractive and engaging website is obviously an important part of operating a business. Getting it in a place that will generate traffic is a whole other ball game.
Alongside having content that is relevant to search queries made by its target market, a business’ website should include technical aspects that will rank it in a more favorable position as the result of organic searches.
Company websites that are skillfully optimized will appear in a high rank to consumers in close proximity who make searches that are applicable to that business. This is emphasized even more when local SEO is incorporated into the design.
Why do you need SEO?
SEO, or search engine optimization, is the practice of incorporating different techniques to the design of a website that will make it appear in a higher ranking on search engines like Google when terms relevant to that website are searched.
While there are a handful of search engines that all use their own bots to crawl websites, it is most important to focus the majority of SEO efforts on Google. Google holds the largest percentage of the global search engine market share at 92.47% as of June 2021. Usage by country varies, but the massive popularity of Google holds true in the U.S.
Why is Technical SEO important?
Search engines possess bots called “crawlers,” also referred to as spiders, that scan web pages to accurately organize them into categories. These categories serve as an index so that when searches relevant to the pages content are made, they can easily locate and recover them to present on the results pages.
Technical SEO works to assist these crawlers in discovering the websites. Ones that are the most accommodating for users will be effortlessly recognizable for these engine spiders and encourage them to award the site a more favorable rank. A convenient user experience is basically a necessity these days with the quantity of different screens people use to access the Internet. This can be done through responsive web design.
There are a vast amount of factors that play into technically optimizing a website and each have their own purpose. Things like accessibility, responsiveness and structure are all paramount to the favorability of a website and can be properly carried out through the technical side of web creation. These things, among others, will help to increase the discoverability of your website if incorporated in the right way.
Websites that are accessible to disabled peoples and fall within ADA compliance guidelines are favored by web crawlers. The process of making a website ADA compliant is done through the technical aspect. This is also true when developing a website with responsive design. When a website is designed to be responsive, it will be more digestible for the user and web crawlers will be prompted to rank it in a more preferable position.
Will technical seo help my business?
Staying on top of your marketing game involves minding the technical aspects of your site at first. Having someone to handle this work will save you countless hours and who knows how many headaches? It’s a big part of what we do and technical SEO is where we always start any project.
Is Technical SEO difficult?
It takes time to learn anything, and even longer to call yourself a master of the craft. While some would argue, technical SEO isn’t necessarily that hard to learn and incorporate once you’ve got the grasp of it, but it can be difficult to understand due to the complexity it holds.
Technical SEO ensures that the infrastructure of your website is as optimized as possible. Websites that are easily navigable for web crawlers by being user friendly are ranked in higher positions resulting in a larger portion of organic traffic.
This is just one component of SEO. A lot goes into learning about the different kinds and how to use them properly. On it’s own, Technical SEO encompass a broad range of things.
Some website owners make the mistake of relying on their on-page SEO a little too much and don’t invest any time or effort into the technical components. If your website isn’t tailored to be easily found and navigated, it can be tricky for web crawlers to rank it in a good spot.
Not all is lost. We can Help.
Both poorly designed and outdated websites can have technical issues that are difficult to identify. It might just be needing a few simple updates or it could be missing important factors, one of which could be detrimental to the integrity of your website and put you at risk for a lawsuit.
We want to help you avoid this potential threat to you and your business. By uncovering any problem areas, we can make any improvements necessary to fully optimize the infrastructure of your website.
What characteristics of a website improve Technical SEO?
Websites that are quick to load, easy to navigate, and readily accessible for anyone and everyone contain technical aspects that allow for these features. If every webpage of a website has both on-page and technical SEO included in the design, it will generate a much higher rank than if these things were neglected.
A lot of business owners, and even some web designers, don’t fully grasp the concept of SEO or the importance it carries. If SEO is not something that is focused on during the development of a website, then that website will have trouble ranking rendering it basically useless.
When a website lacks essential functions of SEO, the only purpose it really serves is to exist. It does not possess the capability of being found. If it’s not generating traffic, what use is it really?
Cater to web crawlers
First and foremost, the structure of a website must be laid out in a way that accommodates web crawlers. Issues with indexing can be a result of web crawlers not being able to navigate each web page properly. Avoid this by using a skilled web developer to design and create your website.
The way your website is laid out is crucial to everything else that plays into its optimization. Once your website is set up to cater to our crawling friends, then we can incorporate an SEO strategy to make it easily detectable.
In order to make a website navigable for bots, indexing issues with any page must be found and fixed. Home pages are typically fairly easy to get categorized by search engines, but pages that are located through multiple clicks are likely to have problems.
Be wary of false promises
If every single page of a website has its own unique flare with no repeating sentences, then there is nothing to worry about. Sites that are heavy on the repetition of phrases and paragraphs run a high risk of being ranked in a grossly disadvantageous spot.
Skilled web creators are aware of this and how it can do harm to a business’ SEO efforts. There is a widely insufficient knowledge of SEO among the general public. Some who call themselves web designers will take advantage of this fact and do the very least to make a quick buck.
You should be able to notice a positive difference in website traffic and overall business in a reasonable amount of time after sufficient SEO tactics are built into your website. If you aren’t, something is wrong.
Focus On Your Business
We at 11 Marketing + Design can take care of all your Technical SEO needs with our team of experts. Our professionals are proficient in all types of SEO, technical included. We take pride in our abilities to optimize any website and love helping the businesses we work with reach new heights.
Ready to see what levels of success you are capable of? Give us a call or email us today to set up a consultation!