GOOGLE MY BUSINESS
Google Business Profile Optimization
It is common sense to want to get the word out about your new business as quickly as possible. The first step to gaining any kind of traction is by showing the world, or more specifically your service area, what you have to offer. The fastest way to do that is with Google Business Profile Optimization.
As the owner of your business, you take on the responsibility of distributing the necessary information to your target audience. Your business’ name, its address, ways to get in contact, and your hours of operation are key items people will need in order to find you.
One of the simplest and most effective ways to get discovered is through Google Business Profile Optimization. Through this facet, anyone looking for what you provide can easily locate you giving you a new opportunity to make a sale.
What is Google Business Profile?
As the most visited website across the globe, Google is one of the best ways to attract more customers and increase sales. The best way to do this is by creating a Google Business Profile.
If you have been in business for a while, but aren’t familiar with this concept, chances are there is a Google Business Profile dedicated to your business that already exists. Anyone can create a profile for a business, but as the owner of that business you can take control of it.
Managing your profile is just as important as creating it. These listings give consumers a better idea of where to shop. Profiles that have optimum amounts of accurate information are the ones that appear more credible and are listed closer to the top.
Notice how I said accurate.
Inaccurate information can both hurt your ranking and your customer satisfaction rate. Part of the process of Google Business Profile Optimization is making sure your phone numbers, addresses, and hours of operation are all the same across the Internet and your social media profiles.
Creating and continuing to stay active on your Google Business Profile account will allow you to better engage with your customers which, in turn, will give consumers a better perception of your business.
Review Trackers reported that 45% of consumers are more likely to visit a business that responds to negative reviews. It is not enough to just dish out a response though.
To really make an impact, a quicker response time as well as a more consistent response rate can result in an even better outcome. Another study showed that the top 10% of brands across the industries sampled were more quick and consistent with their responses than brands that rank lower.
Another way to effectively engage consumers is to link your business’ social media pages to your Google Business listing.
Social media presence is an excellent way to drive engagement and increase traffic to your business. It also allows for customers to get to know more about your business. People will be much more receptive to you if you show some authenticity and transparency, and social media outlets are an excellent way to accomplish this.
Reviews Drive Commerce
While it’s always a daunting thought that your business could be receiving negative reviews online, it has been found that businesses with more reviews generate 54% more revenue according to a Search Engine Land report. That’s not saying you want your business to garner negative reviews, but one bad review shouldn’t make you worry.
You should, however, make sure to respond to those reviews with a positive tone and thank the reviewer for taking time out of their day to alert you of any problems addressed within their review. Being able to handle and respond to criticism shows that you are willing to listen to the opinions of others and helps cultivate trust among your brand and form relationships with customers.
Through your listing on Google Business Profile, owners are able to provide information on products and services and even post prices for those looking.
When people are looking for something that your business produces, a lot of times they want to see the specifics such as the prices of the things you offer. This allows you to showcase the details of what your business does and the prices at which you operate.
People like to get the most bang for their buck so it makes sense that most people compare prices before making a final decision on which place they would like to do business with. Increase customer appreciation by showcasing your costs. The convenience it provides will draw more attention to your business.
What are the benefits of having a Google Business Profile?
A Google Business profile allows for you to gain insights on your business. You can see what kind of people you are attracting as well as how well your business performs in local search rankings.
The ability to see how the pictures on your listing are holding up in comparison to other businesses and a breakdown of the actions taken on your listen is also provided through your Google Business Profile.
Specific insights such as whether customers are finding you through Google Maps or through a Google search. This will give you a better understanding of how people are interacting with your business and allow the tailoring of specific information on your listing to increase your visibility.
Google is the most visited website and the number 1 search engine in the world so harnessing the power of your Google Business listing is vital in attracting customers.
You want to give your potential client base a good understanding of your business, what you provide, and how you work with others. This will result in more business and a higher rank on Google if you focus on Google Business Profile Optimization.
How do i get help with my google business profile?
It’s as simple as reaching out to us through the site, emailing us, or calling. Each Google Business Profile Optimization Campaign focuses on your online presence and maximizing your business’s relevance. This is by far the best long term online marketing investment you can make.
Everyone Loves a Task Made Simple
Being easy to work with is a highly effective way to gain appreciation among your customer base and gives you more credibility with the public. Not including information on your profile that caters to the user could give those people a bad impression of your business.
When people find your Google Business Profile, they expect to see your address. Giving users the location of your business is necessary in case they decide to pay you a visit. Contact information is also crucial seeing as there was a 61% increase in calls made through Google Business Profiles in the year 2020.
The “Call Now” button allows potential customers to give you a ring with a single tap making for a positive, user friendly experience. If your goal is to get people to visit your website, the same logic applies when you include a link to it in your profile. This is just one component of what we cover in a Google Business Profile Optimization campaign.
Boost Your Credibility
Businesses that appear more credible are much more likely to attract people. Customers want the comfort of knowing that the place and people they are doing business with are trustworthy. By adding extra things to your Google Business Profile like pictures and responses to customer reviews, you will build a positive reputation among users.
Leaving out photos is a rookie mistake and can cost you your reputation. In contrast, businesses with 12 or more photos posted to their Google Business Profile have been shown to appear two times more reputable and have seen a 17% increase in revenue per visitor.
Google Business Profile Optimization
Humans are observant creatures controlled in part by the subconscious mind. While we might not fully comprehend why certain aesthetics are unappealing to us, we know we want to avoid them. Google Business Profile Optimization turns your listing into a one-stop information hub that gives users any and all details of your business that will result in a positive experience for the user.
A positive experience with your business means a good impression of it in that person’s subconscious. Without even realizing, that person will be driven to interact with you, possibly even on a more regular basis.
Who should use a Google Business Profile?
If you run a business, there is no question that you should be utilizing a Google Business Profile.
This marketing tool is often overlooked and widely ignored by business owners. The ones that are savvy to this free feature on Google and have taken the time to make the most out of it are unquestionably one of the top competitors in their area.
The Media Captain reports that users learn of local businesses through the Internet 97% of the time, and the majority of those discoveries are made by looking at the listed profiles on Google Business.
Captivate Your Audience
A Google Business Profile listing gives business owners the opportunity to personalize their listing and set it up to where users can easily identify, locate, and contact your business when searching for the goods or services you provide.
These listings also allow for customers to book services with the tap of a button. This gives your business the opportunity to stand out by allowing your customers the convenience of scheduling an appointment in under a minute.
You should also be encouraging satisfied customers to leave reviews through Google. Google is the most popular platform for reviews with 59% of consumers using it to search for and read reviews.
Google Business Profile Optimization can be quite a grueling process for people who have no idea how to do it or who realize how long that might even take. By employing strategies that are guaranteed to maximize the reach of your Google Business Profile, 11 Marketing + Design can help grow your business by increasing your visibility through discovery searches, so reach out to us today!