SEARCH ENGINE OPTIMIZATION
When people are looking for something, they ask Google where to find it.
One of the biggest ways people shop is through the Internet whether it’s to buy something online or to look for a local business to make their purchase. SEO puts you at the advantage of reaching those consumers who are using search engines to look for businesses like yours.
SEO, which stands for search engine optimization, is how websites communicate with search engines in order to show up in relevant search results pages. Businesses use SEO to connect with consumers who are interested in their products or services.
The objective of using SEO is to make your website rank in top spots on search engine results pages (SERPs) in order to gain more organic traffic. People tend to click on the first results they come across. These websites appear more credible to users and generate the most engagement.
Think about how you use Google. Do you scroll to check out every option, or do you stick with one of the first things given to you?
What is SEO?
To fully understand the benefits of SEO, you must first learn how it works.
SEO has become a popular digital marketing strategy used across businesses in almost every industry. It works by implementing strategies such as local and technical SEO into a website in order to get search engines to rank it in top spots.
Using SEO helps expand your reach so you can sell to a wider demographic increasing your overall profitability. Since Google is the largest holder in the search engine market share, it’s really important to focus on their standards for SEO.
The goal of SEO is to increase the amount of people who come across your business on the Internet. A large percentage of online interactions begin by a user launching a search through a search engine.
The most commonly used search engine in the world is Google holding over 90% of the search engine market share. Google operates using algorithms that are continually changing and evolving.
When websites are created, bots scan each web page and collect information to store in an index so that when someone launches a search, the results that are shown to them are tailored as specifically to what they are looking for as possible.
By providing these bots with easy access to and navigation through your website, Google sees your website as user friendly. This plays into how well they rank you. Specific keywords relating to your type of business should also be applied to the content in your site so Google knows exactly what you do.
By increasing the traffic to your website, you attract more customers.
Take your SEO to a new level
Keep in mind that keywords are always changing. It can take a lot of time and effort to craft content that specifically reflects these carefully researched queries. It can take even more time to learn all about the technical part of SEO.
Technical aspects are built into the structure of the website. Websites that are user-friendly incorporate technical SEO in order to provide a pleasant experience.
What can I do if I need help with my SEO?
Learning how to do your own search engine optimization is entirely possible. If you are already bogged down with the day-to-day details of your business, then it may not be the most desirable idea. We’ve invested a lot of time learning this craft just for businesses like yours and are happy to help.
Google Business Profile Optimization
Google Business Profiles ranked in one of the top three spots will attract more business through search engines than lower ranking ones. This gives businesses a chance to dominate and become top competitors in their industry.
All businesses will benefit from Google Business Profile optimization, but top listed profiles are the ones that enjoy the most business.
To get started with Google Business Profile, business owners can create a profile and fill out all the necessary information. This information will be beneficial to people in your community using Google to look for what you have.
Creating a profile is just the first step. Getting that profile to rank is the next. That is where Google Business Profile optimization comes into play.
Clients we have used our optimization services on have enjoyed an influx of new customers and gained consistent windfalls of revenue.
Let us make your Google Business Profile work for you.
SEO for Service-Based Businesses
Whether your business is based around contracting out services or selling products, SEO is effective for any type of business.
One of the first places people go to look for local, service-based businesses is Google. Roofers, attorneys, and any other businesses offering services get found when people in their area make local discovery searches. These kinds of businesses need to position themselves in higher rankings to compete.
Service-based companies that neglect their SEO efforts don’t know what they are missing out on. Since the marketplace has shifted, and the Internet is a big player in business, companies need to adapt.
Search engines are suckers for user-friendliness and accessibility. When a website is made using accessibility measures, the bots and crawlers have an easier time getting to the content they need in order to index it.
The ways in which you can use technical SEO are endless, but there are a few key things that make websites more likely to be ranked.
ADA Compliance Helps with SEO
Websites that are made to accommodate people with disabilities automatically receive rankings higher than those that are not. Google tends to favor websites tailored to work with screen readers, keyboard navigation systems, and other assistive technologies, and will rank them higher than those that aren’t since they can be accessed by a wider range of people.
Neglecting ADA compliant standards in the creation of a website makes businesses less accessible to not only the blind, but search engine bots. When these bots are better able to view the content on your site, they have an easier time indexing you which gives you more visibility.
SEO For Business Growth
Websites that are optimized for search engine visibility appear more credible to those who view them. Search engines reward credible websites with a high rank, making them more discoverable.
Search engines also reward speed. Quick loading websites attract more visitors, improve the user-experience, and rank higher than slow ones. They also gain a good business reputation.
Showing consumers what you’re capable of is necessary in order to market your business. If they have trouble finding or accessing your website, they’ll get the impression that you aren’t capable of handling the job.
Chances are, your competitors are actively investing in SEO. Many people take their business to the next level using this digital marketing approach and reap amazing benefits.
When users launch discovery searches, they are consulting Google, or whatever search engine they use, to look for a place to get what they need. Since this is where consumers regularly go to actively look for local businesses, your digital marketing efforts should be focused on SEO.
Local SEO is used to establish a service area so that Google knows who to show you to. One way to do this is by including your location on your website and modifying your content to fit the searches people are making in regards to your industry.
What is Google Business Profile?
An excellent way to further increase SEO outside of your website is through Google Business Profile.
Anyone can create a profile for any business. If you’ve been in business for a while and haven’t taken charge of your Google Business Profile, chances are someone has already made one for you.
Taking over this profile gives you the opportunity to showcase your business directly to interested customers. Your profile should be complete with accurate and pertinent information someone would need in order to do business with you. Profiles that are filled out completely are seven times more likely to receive engagement than those that are incomplete.
Google Business Profile listings appear before other search results on the web. This tool is part of the Google Maps interface, so when the listings are shown, so is Google Maps. On Google maps, there will be location points indicating where each shop is located making it efficient for users looking for things quickly.
Affordable SEO for small business
We know how time consuming it is to run a business, so let 11 Marketing + Design take care of your SEO needs.
With digital marketing strategies built to last, our services will blow your competition out of the water and launch your business to new heights.
Looking for proven ways to expand your reach and build your customer base? Call us for a free consultation.
We will research, build your customized plan, then make the magic happen. Our team is skilled in every aspect of SEO and knows how to optimize your Internet presence for more discovery.