SEARCH ENGINE OPTIMIZATION
Regardless of the industry, search engine optimization, or SEO, has become something that a number of businesses have a difficult time surviving without. Google is the most visited website in the world and a large number of the time people are using it is to search for local businesses.
SEO puts you at the advantage of reaching a wider demographic, expanding the customer base of your business, and increasing your overall profitability.
When launching discovery searches on search engines like Google, the majority of people won’t even scroll past the first page of results. Some won’t even consider any of the companies and businesses that rank lower than the third search result! A higher rank gives people a higher sense of trust in a business.
When you search on Google for other businesses in the area like yours, the first ones to show up are the ones who are undoubtedly getting the most business and have used SEO to their advantage.
What is SEO?
Before diving into the benefits of SEO, you must first have a good understanding of what it is and what it entails.
SEO stands for search engine optimization. By optimizing your ability to be found on search engines like Google, you can greatly increase the amount of traffic to both your website and your storefront if you have one.
When your website or Google Business Profile is designed to show up as one of the first results after specific words relating to your business are searched by people in your area, you will reach a larger audience.
The goal of SEO is to increase the amount of people who come across your business on the Internet. A large percentage of online interactions begin by a user launching a search through a search engine.
The most commonly used search engine in the world is Google holding over 90% of the search engine market share. Google operates using algorithms that are continually changing and evolving.
When websites are created, bots scan each webpage and collect information to store in an index so that when someone launches a search, the results that are shown to them are tailored as specifically to what they are looking for as possible.
By providing these bots with as much information about your business possible using distinct keywords and implementing software that allows for a more user friendly experience, Google sees your website as one of the best choices to display and ranks it in a higher position resulting in more traffic to your website.
More traffic to your website means you will have more prospective customers.
SEO is Fast Becoming a Necessary tool for Business
Assembling a solid SEO strategy takes more than just cramming your website full of specific keywords or using as much software as possible to persuade Google into ranking you higher. A lot of research must go into understanding the market you are wanting to target and what that market is searching for.
Acquiring the skills necessary to be able to accurately assess these ever-changing factors can take a lot of time and even cost a good amount of money. Many people even go to college to develop this skill set, so you can only imagine the time it takes to fully learn and understand SEO.
What can I do if I need help with my SEO?
Learning how to do your own search engine optimization is entirely possible. If you are already bogged down with the day-to-day details of your business, then it may not be the most desirable of ideas. We’ve invested a lot of time learning this craft just for businesses like yours and are happy to help.
Google Business Profile Optimization
Google Business Profiles ranked in one of the top three spots will attract more business through search engines than lower ranking ones. This allows you to dominate your market and be a top competitor in your industry.
If you have a new or established business and have the resources and budget to start scaling it, Google Business Profile Optimization is the best first step to take. Every client that we have performed our optimization services for has enjoyed long term windfalls in terms of new customers and therefore, more revenue.
We know what it takes to make your Google Business Profile work for you.
SEO for Service-Based Businesses
Whether your business is based around contracting out services or selling products, SEO is equally important for any business model.
One of the first places people go to look for services if they haven’t received a personal recommendation is Google. Roofing, construction, attorneys, medical practices, and any other businesses offering services for purchase need to position themselves in a more favorable place to be able to compete in their industry.
Service-based companies that neglect their SEO efforts put themselves at a huge disadvantage and probably have no clue this is the case. The marketplace has shifted in the past few years and this is the perfect opportunity to get ahead of many of your competitors.
Search engines are suckers for user-friendliness and accessibility. When a website is made using specific technical features, the bots and crawlers that scan the code and the content will take a liking to it and place it in a higher rank when displaying it on the results page. There are a variety of ways to enhance the technical functionality of a website, and we know every trick of the trade.
ADA Compliance Helps with SEO
Websites that are made to accommodate people with disabilities are automatically more visible than those that are not. Google tends to favor websites tailored to work with screen readers, keyboard navigation tools, and other Internet assistive technologies, and will rank them higher than those that aren’t since they can be accessed by more people.
ADA compliant websites are not legally mandated, but if your website isn’t accessible to all, you could potentially face a lawsuit and be excluding a large number of prospective clients.
SEO For Business Growth
Websites that are optimized for search engine visibility appear more credible to those who view them. Search engines reward websites that are more credible by ranking them higher resulting in better visibility.
Websites that load quicker are more likely to garner trust among users and also rank higher than slower loading ones. This shows people you care about the user experience and will work to make your website easier to navigate.
Giving the users of your website a better experience will show that you are serious about your work and cultivate a good reputation for your business. If you are willing to put in the effort to foster better encounters with your website, people will recognize this and relate it back to the work you do resulting in more sales.
Chances are, your competing businesses are actively investing in their SEO efforts and strategies. Many people see the value in SEO and want to take their business to the next level using this marketing approach.
When users launch discovery searches, they are consulting Google, or any search engine, about a specific category, product or service they might need or be interested in for a place to purchase it.
A whopping 97% of people find out about businesses in their area through discovery searches, so it is imperative that you are maximizing your ranking when people are looking for what you provide.
What is a Google Business Profile?
An excellent way to further increase SEO outside of a website is through a Google Business Profile.
Anyone can create a Google Business Profile for any business. If you haven’t taken charge of your Google Business Profile, chances are someone has already made one for you with only the basic stuff such as the name, possibly the hours, and potentially the phone number.
Taking over this profile gives you the opportunity to quickly showcase your business and optimize it with as much information as you can provide. Profiles that are complete and contain every detail possible are seven times more likely to receive engagement than those that are incomplete.
When launching a search, before Google will display web results, a list of Google Business Profiles will appear alongside a map that indicates the location of some of these businesses listed. A business’ location will only be shown if you have linked the address of your business to your profile.
Affordable SEO for small business
Running a business is a time consuming ordeal, one that encompasses a variety of elements. A successful business plan includes marketing strategies that are best suited to grow and expand your customer base to heights you never thought possible. SEO is one of the proven ways to do this.
When you are looking to improve your SEO efforts, call 11 Marketing + Design to show you the way. Our experts are well-versed in SEO strategies and are fully equipped with the skills it takes to execute an optimized Internet presence for your business.We will do the research, come up with a plan, and execute that plan so you can sit back and watch your business flourish.