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CORPORATE IDENTITY

Logo Design

An expertly crafted logo design can bring more value to your business than you probably think. Having an attention grabbing logo design is one of the top ways to cultivate a greater recall of your brand.

There are innumerable other aspects to running a business than just creating a logo. We know that. We also know how time consuming and mind bending it can be to come up with your own logo design.

Why not hand it off to a professional?

Your logo will be a way for people to identify your business. Keeping your logo design in line with your industry, but unique enough to stand out of a crowd can be tough to do.

You need something that is going to make people remember you and do business with you.

The art of figuring out how to stand out while still painting an accurate picture of what you do is the tricky part. A well-versed logo designer can help to solidify an idea that will do both of these things.

Remember, this logo design will show up across all digital and physical materials put out for public consumption.

Attract a larger audience with a solid logo design
A logo is an essential part to any branding strategy

What is a logo?

A logo serves many functions. It is a customized graphic that represents a single business. Normally, a picture or symbol is incorporated into the logo design. This could be a mascot, a symbol, or just something that shows what industry the company is part of.

There are two kinds of logo design: logotype and logomark. A logotype is a logo that is centered around the name or initials of a company. Google uses a logotype. A logomark is a logo centered around a symbol or image. Apple is a great example of this.

Some logos use both image and text like Pepsi does. Understanding the value of both is important when considering the type of logo you want your business to be recognized for.

Need a logo design?

Staying in the top of your customers’ minds is always a valuable asset for any business. We have seasoned designers with tons of ideas and abilities to match. You might just be amazed on what we can facilitate for you if you give us an idea of what you might be looking for.

The process of logo design can get difficult when trying to portray so much with so little

Professional Logo Design Services

Creating a logo goes hand-in-hand with building your brand. While it is definitely not the same thing, the logo for your business will be a huge player in how you choose to brand your business.

Branding is the action of building a positive reputation and perception of your business to the outside world and all potential customers. A sure way to solidify your brand is to create a fitting logo.

Your logo will serve many purposes, one of which is providing distinguishability among you and your competitors. You need your logo to stand out from the competition to effectively demonstrate what your business provides as well as the values and beliefs of your business. Being able to effectively communicate what your business is all about through a simple logo will put you at the next level.

The trick to creating a good logo is using a combination of simplicity and creativity. For example, most people would be able to recognize the Nike logo even though it is just a simple check mark. The Nike swoosh is a check mark which makes people think of doing something right.

The slogan that goes along with the logo is “Just do it.” The vagueness of this slogan allows for a wide interpretation which caters to a larger audience because it can apply to just about anything.

Don’t feel like working out? Just do it. Don’t feel like cooking dinner tonight? Just do it! It is a positive motivator that gives the viewer a little extra push and shows them that Nike values the hard work of others. It showcases how Nike cares about the success of their customer base and supplies them with motivation to complete their goals.

A new age of logos

Today, there are numerous companies utilizing multiple logos for their brand. This is known as variable or responsive logo design and it encourages companies to have multiple logos for different locations.

These logos are located on different pieces of advertising such as billboards, on social media, on their company website, and much more.

Because of the range of designs this allows a business to use, it provides a higher chance of recognition among consumers and allows for the business owner to decide which logos look best in which places. Humans are attracted to visuals and process things we see much better than things we hear or read. People tend to remember 80% of what they see as opposed to 20% of what they read, so it is best to utilize this aspect of our nature to the advantage of your business.

What makes a good logo?

A logo serves many purposes. One of those purposes is to be easily recognizable among customers and find a space in their subconscious mind to fill with the idea of your business.

Our subconscious minds control 95% of our lives, so it only makes sense to try and impact others’ subconscious minds in order to direct business your way. Because of this, the symbols used in your logo should represent what your business does as well as what your business believes in so it is easier for consumers to relate to.

For example, the logo for Tostitos transforms the two t’s within the word to look like two people eating chips together. This gives the viewer a sense of community and togetherness and easily shows how Tostitos values friendships and community. So simple, and subconsciously impactful.

A good logo also should make you stand out from the competition. Before we can get to creating your business logo, we must first scope out the competition to make sure the logo we design isn’t being cliche or repetitive. You want a clearly identifiable logo and not one that can be easily confused for another.

Think creatively

The creation of a logo doesn’t normally happen overnight. You must first establish what values you want to be represented through your logo as well as how you are going to get that point across. Being clear and intentional about what goes into your logo is crucial to the information you are attempting to convey to customers.

The design aspect of your logo is another super important factor in the success of your logo. Research has found that 60% of consumers avoid brands with ugly, unattractive, and odd logos even if those businesses have good reviews. Doing too much with your logo or even too little can harm potential customers’ view of your business’ brand and identity.

A well designed logo should be accurately representative of your business
It is much easier to cultivate brand recall with a uniquely designed logo

How a professionally designed logo can benefit your business

Is it enough to just survive?

Maybe you don’t think a logo necessary to the survival of your business. The question is: Do you want it to thrive?

You logo should give people an accurate first impression. A well developed and put together one will show you are capable of great customer service.

I know that may sound silly, but a study showed that 42% of consumers believe they can identify a company’s brand personality based on the appearance of that business’ logo. This means it is absolutely crucial to make sure your logo is 100% representative of your business so consumers can make accurate assumptions based on what they perceive.

Big businesses will absolutely spend the money to effectively communicate their business to the world through a company logo. A well designed logo that can paint an accurate picture of a brand gives these companies a considerable upper hand in winning over customers. It demonstrates the capability of delivering a quality product or service.

A poorly designed logo that clearly was not created by a professional will give your customers the impression that your business cannot fulfill their needs. Being able to demonstrate an effective message to your target audience in a way your competitors failed to will make you stand out to people.

It will also tell your customers that you do not care about the way your business is presented to the public, and this, in turn, will make them assume that your business is unprofessional and lacking quality.

Establishing your business’ identity through the creation of a logo will give you a leg up in whatever industry your business operates in. Every single one of your competitors has a logo, whether it be professionally designed or extremely simple. Even the simple logos give a business somewhat of a distinction. Get the most out of your logo by consulting an experienced designer that can give your business an expertly crafted symbol for representation.

Custom Logo Design

Ready to put a face on your business?

Come to the professionals who can get it done right! 11 Marketing + Design is here to give you the best thought out logo design to aid in your business’ success. We want to take your business to the next level. Give us a call today and see what we can do for you!

A logo designed specifically with your business in mind will outperform one that is quickly thrown together