The first step in launching your marketing strategy is finding an artist that specializes in graphic design to create intriguing visuals that represent your company.
Getting a logo designed so that consumers can accurately identify you will be the priority task at hand. Logo design plays a role in how well you attract an audience, present yourself, and build credibility among your community.
Don’t put people off with a poor design, clashing colors, and off-putting visuals. Consult with a professional graphic design artist to get the job done right. With the help of an expert, you could be releasing engaging content on social media and spread promotional items worth holding onto.
The unmatched skill of our graphic design team here at 11 Marketing + Design is something to admire and will leave you wondering why you didn’t come to us sooner.
What is graphic design?
Graphic design is a skill in which designers use visuals in order to communicate necessary information to viewers. Visuals give designers the ability to direct viewers’ eyes and attention to specific pieces of information that contain the ideas you want to get across most.
When needing to convey information that is vital to your business to readers, the best option is to incorporate some kind of visual or design to coax readers into looking at it in more depth and remember it better than they would if it were just written in plain text.
If an audience is overloaded with written information, it can be hard to keep their attention. Well thought out and excellently designed visuals will give your audience something to look at and engage with that will stimulate their brains in a way that will make them remember information more so than they would if it were just presented to them in text form.
The power of persuasion
Graphic designers who have worked to perfect their skill are masters at shaping people’s thoughts and opinions. In fact, the whole point of incorporating visual elements into marketing efforts is to weigh on the subconscious of consumers. Using assertive language and simple calls-to-action are simple ways to accomplish this.
The first step in creating any kind of content people will want to engage with is coming up with a compelling idea. Then you must figure out an effective way to convey this in a visual. Next, you have to create that visual using some kind of graphic design.
And on and on and on and on… you get the point.
Someone with the proper skills have had the time to develop their process and know how to efficiently generate ideas and simultaneously communicate those within a graphic, so you don’t have to!
What you post will define your business. If your posts don’t appear in a professional manner, people will assume your business itself is not conducted in one either.
Be a sight to see
It’s not hard to understand the Internet’s part in marketing today. The first thing people turn to when needing business recommendations is Google. This is a great opportunity to command their attention with some entertaining graphics. Adding pictures is actually a great way to incorporate Google Business Profile Optimization into your digital marketing strategy.
Content that can’t help but direct the attention of passerby’s gives you a more chances to reach people interested in what you offer. Increasing visibility is a sure way to increase profits. Effective communication through visuals is also a great way to build credibility.
With 65% of people best understanding information given to them in picture form, it’s no surprise that the quickest way to get your point across is by using striking visuals. People will be more compelled to click through to your websites when you put out visually appealing information about it.
You really only have a split second or so to make an impression. Make sure you’re making the right one.
percent of people who are “visual learners”
Need some custom graphic design?
Anything from food labels to furniture, there is almost nothing in our day to day lives that hasn’t first been designed by someone at some point. We do just about anything from business cards and logos all the way to signs and car wraps. Give us a call. We’re here to help out with your next project.
Why is graphic design so important?
You know how dogs are known for being predominantly reliant on their sense of smell to gather information? Well, humans depend heavily on their sense of sight. Our memories are better at storing visuals than words heard and read.
Get this: our brains can process visual information, such as pictures, graphs, and charts, up to 60,000 times faster than our brains can process text. In fact, it only takes the brain 13 milliseconds to process an image.
No matter what method of marketing you use, a visual element will always be necessary if you want your message to be delivered. Visuals are also easier to digest since we can understand what is being said by simple looking and not tediously reading or listening.
Why use a professional graphic designer?
Graphic design is something that can take a while to develop. Someone with an artistic background would have an easier time improving their skill, but learning all the tools can still take a while. Use someone who has already done this to do the work for you.
Before you choose who you want to work with, it is important to check out their past work. If an artist’s style doesn’t appeal to you, looking elsewhere might be your best option.
The designer you decide on should exhibit a deep understanding of graphic design through what they have previously created.
There are a number of things that go into the science of visually appealing material. Color, contrast, brightness, and balance might all just sound like things you edit on your pictures, but they are all fundamental to the way information is communicated.
Instead of taking the time to learn how to do it all yourself, consider hiring a graphic designer.
Here at 11 Marketing + Design, our goal at designing graphics is to exceed the expectation of our clients. We only release work that would make us proud to claim and know what it takes to do so.
Humans are visual creatures
Have you ever noticed how many people seem to get board while reading something that doesn’t have any pictures?
Our brains are much more susceptible to the things we see rather than the things we read. The science makes sense. It takes much less effort to understand what a picture is saying than some lines of text.
When studied, presentations that contained visual elements were found to be 43% more persuasive than those that did not. This goes to show the efficacy of using pictures in your marketing campaigns.
The goal is for consumers to quickly recognize you when looking at your logo. A logo design that is memorable and striking is how to make this possible. A professional graphic designer can create something uniquely representative of your business while also making it interesting to look at.
When people come across your profiles on social media or see your Google Business listing, you want them to take an interest. Professionally designed graphics make it easy to do this.
Arm consumers with a better recall of your business by giving them something engaging to look at.
Graphic Design to Build your Brand
Being able to successfully build a reputable brand for your business will give you more visibility on the Internet. When more eyes are coming across your website and social media pages, you should be trying to engage them with expertly crafted graphics and pictures.
Visuals are a huge player in the creation of a brand and give consumers an idea about how you operate. They will be used to communicate your service style, cultivate, relatability, and build a sense of trust. People feel the need to know as much as they can about a business before they can feel secure in buying anything from it.
Using graphic design, we are able to cultivate logos and other content that will give consumers a more accurate idea about your business.
Here at 11 Marketing, the graphics we design are made with the intent to captivate the attention of the viewer and leave a good impression on them. We know how bad designs can harm your business and only strive for the best.
If you’re looking for a new logo design, or need some fun graphics to put on your website and social profiles, give us a call!