Implement a branding strategy that actually works

IDENTITY

BRANDING

Cultivating a following is something that can launch a business to the height of success. Reinforcing what you want your company to represent and the standards you hold will best target the people you want to sell to and who want to buy from you. The way you accomplish this is through branding. 

Branding is more than just a good logo and some promotional items, in today’s society, being present on social media is a huge player in developing a brand identity. It’s really all about the customer experience. Being relatable and engaging with your audience through your social profiles builds your likability and trustworthiness among consumers. 

Companies that foster a more memorable experience for consumers and consistently reinforce it have been shown enjoy a 23% increase in sales revenue.

When people are able to remember you, and, even better, have had a good experience with you, they are automatically going to think of you when they need what you offer. 

Larger companies like Coca-Cola have done an excellent job branding themselves. In parts of the south, many people refer to soda as “coke.” Think of the kind of impact you would have to have over the soft drink industry if large areas of the nation referred to carbonated beverages as your brand name. 

Branding is the best way to increase customer loyalty and build a hot following.

Branding puts a "face" to your business

Branding may not be something of high importance to small business owners, but failing to create a brand identity could be holding them back.

More goes into branding than just designing a logo or posting every now and then on Instagram. It allows you to make your business feel more personal so that consumers are drawn to it.

Without  a solid branding strategy, making your business something your target market can relate to can feel impossible. 

An alluring brand identity will do for your business what a good personality does for people. Drawing in your audience through the expression of your ideas and values can also open the door for conversations with consumers and increase customer engagement.

Successful brands build credibility

Building a brand encompasses a few different aspects. One of the first things you probably want to do is get a professionally designed logo that helps to establish your business.

Finding a skilled graphic designer to both do this and produce visually compelling materials to release on social media and your website will help to reestablish your name.

Research has shown most people feel more connected to a brand who is present on and consistent with social media.

Finding the most effective routes to engage with customers will help to better nurture these connections. Your target market is more than likely concentrated on a specific social media platform, so make sure you are utilizing whichever one it is to your advantage.

Be distinctive, authentic, and memorable

There are many things a brand does for a business. Branding your business gives it a sense of authenticity, something people specifically seek out. Consumers want to feel like they are getting something no one else can.

On top of creating original experiences for people, your brand will help you to be more memorable and distinct. When consumers can identify you among competitors, you know you’ve made it.

This is a good way to gauge if your branding efforts are working or not. Tools on social media that allow you to look into follower insights are another good way to measure your branding success. 

If you aren’t seeing results from your marketing practices, it’s time to kick it up a notch.

 

Take advantage of our attraction to visuals by putting out eye-catching graphic design

Graphic Design

Successfully developing a brand requires the use of skillfully crafted graphic design not only to draft a logo, but to create powerful visual materials.

The art of graphic design is not something just anybody can do. Someone with a background and a proven portfolio will be able to efficiently communicate the concepts and ideas you want to display through eye-catching visuals. 

Showcasing your business in this way helps people better remember what you offer. When they need it, you’ll be the first one they think of.

Whether you can’t find the time or just don’t know how to do it yourself, its always best to hire a professional graphic designer. The skills they bring to the table can make your content more appealing to your viewers and get you the most out of your efforts. 

Why should I invest in graphic design?

Graphic design is great for establishing a good first impression with prospective clients and recurring customers.

Because we are more drawn to visuals than we are text, having a solid consistency with the images and graphics that are generated to represent your business will help to demonstrate the core essence of your brand. It will attract more prospective clients by captivating them with something they can’t help but look at.

Standing out from the competition is just another perk.

Our professionals are highly skilled in all aspects of graphic design and will work to put together an aesthetically pleasing and attention grabbing set of graphics for your business.

Business Cards
Flyers
Brochures
Publications
Signage
Packaging
Social Media
Logos
Websites

Logo Design

Logos are an essential first step in any branding campaign. Most people’s minds go straight to logo design when talking about branding. 

A logo works to help solidify your brand and make it recognizable. Your logo should be both indicative of what you do and give you a sense of originality. Being unique with your design is something that can be tricky when trying to find a happy medium.

With all the opportunities to make an impression on consumers, your logo needs to be something they will remember. They will see your logo a whole lot more than they will actually be doing business with you, so you better make it count!

By investing in your logo design, you are communicating to your customers that you care about the quality of service you provide. You are also establishing ownership by using it on business cards, promotional items, and in print and digital marketing materials 

Most people have an idea of what they want their logo to look like, but some business owners don’t even know where to begin. A professional logo designer can help round out what you need in your logo and can make it happen. 

Logos need to be designed with purpose and intention
Reinforcing a brand has never been easier than with the use of social media

Social Media

With social media being a large player in many entities of our lives, including business, it is crucial to understand the importance of connecting with your audience through various outlets and doing so in a way that makes you stand out among your competition.

One study found that businesses who were consistent in their presentation of their brand across different social media platforms saw a 33% increase in revenue.

When you put the time and creative thought into utilizing social media to build your brand, this is not a hard accomplishment. Social media is a major source of information that can be used as a business marketing tool if carried out correctly.

Making sure your social media accounts present an accurate and authentic image of your business will create a long lasting impression on those who come in contact with it.

Determining which social media platforms are right for your business and using those as your main areas of focus will benefit you more than trying to juggle all hats at once.

Each platform has key demographics that use it so tailoring your social media presence to best target the demographic that fits your audience will get you much farther than trying to market to everyone.

The content you publish should also reflect this and be as engaging as possible to create a longer lasting impression, but that doesn’t mean you should be overloading your audience with information. What you chose to post should convey the message you want to send in the simplest, yet most engaging way possible.

Company branding to expand your business

Here at 11 Marketing, we have mastered the art of branding.

Having a clear and consistent branding strategy will make your business appear more professional, credible, and established. Putting the effort into coming up with and executing a branding strategy gives you the benefit of standing out in your industry and show people who you are and what you stand for.

Without a well-developed, consistent brand, you could be unintentionally stunting the growth of your business. In order to grow and develop their businesses, 77% of B2B (business to business) marketers said creating a strongly developed branding strategy was crucial.

Acquiring the skill set to fully understand what it takes to cultivate a brand requires time and innovation – time and innovation that could be better utilized in the many other facets of running a business.

When you can’t find the time to do all these things in order to grow your business, find someone who does. We’re here to help you take your business to the next level and higher.

Branding techniques need to be accurately representative of your business and its values