Your One-Stop-Shop for Digital Marketing in the Lubbock Area
Skip the sweet talk and guide consumers who are ready to purchase what you have to offer straight to your door. The growth of the Internet and search engines, mainly Google, has made bringing customers to you easier than ever. The majority of smartphone users regularly use their mobile devices to search for local businesses or look up reviews on popular social apps. This means, investing in the development of your online presence through digital marketing can expand your reach and effortlessly grow your business.
Google Business Profile Optimization
The two things Google looks for when ranking your website and Google Business Profile are relevance and proximity. This is so that when people in your service area make searches that pertain to your business, you will show up as an option for them. Using local SEO makes it so that consumers looking for what you sell can easily find you. People first consult the Internet when looking for businesses near them, and Google as a means of local business discovery is the go-to for most consumers looking to purchase things locally. People want to support their local economy by buying from businesses that are located in their community. Position yourself to be found.
Responsive Web Design
Websites today must be made to fit the proportions of any screen. This is accomplished through responsive web design. As the number of smartphone and tablet users continues to increase more so than it already has, the need for responsive web design is even more serious. No one who uses a phone to access a site only designed for desktop computers is going to stay. They will immediately click right back out of it and move on to your competitor. Consumers use their phones more than computers to search for local businesses. If your website does not cater to them, they will not want to do business with you.
Social Media Design
Social media has become a large part of many people’s daily lives making it a huge target for advertising and marketing campaigns. When scrolling through different apps, users will pass more pieces of marketing material and more paid ads than they probably realize. Paid ads have been shown to generate some business, but something much more worthwhile is social media design and management. Your social profiles can be leveraged to showcase everything about your business to your target market when designed and managed correctly. Knowing the ins-and-outs of managing pages can be confusing, but trained professionals know how to, when to, and what to post to generate the most engagement and drive the most business.